• Zero Waste Shanghai

Greenpeace Detox Campaign 8 years later

Saturday afternoon, window shopping.

Store after store, collection by collection, hundreds of thousands of garments are displayed in attractive windows, setting trends and seeding the desire of going inside to buy the ultimate must-have of the season.

Colors, textures, patterns, fast fashion spoiled us renewing our wardrobe at least twice a year, always having something new to wear and ending up having nothing to wear.

source: Pinterest

Notwithstanding, what we see inside the windows is just the final product of a longer manufacturing and production chain.

How the washing of your coolest jeans has been made? How your favorite cashmere sweater has been colored? Which is the environmental price behind fashion, along with the unprecedented quantity of garments produced every year?