At Zero Waste Shanghai, we want to pay tribute to the doers and their stories, as another way for us to keep learning. Our goal is to meet common people, activists, companies, brands, associations from all over the globe, that are having a high social or environmental positive impact on the communities.
We want to exchange with our community around the world, and with our beloved China, a series of inspirational webinars. Webinars that will challenge us, making us questioning and thinking.
The ultimate scope is to inspire us in shaping our behaviors for a better relationship with nature.
Information will be shared here and on WeChat when the webinar is confirmed.
with Mystery Guest
How to Drive Pro-Environmental Behavior?
with Adina Daecu
We discussed the value-action gap (*) theory proposed by Blake in 1999.
Adina shared more insight into why just being aware of environmental issues is not enough to drive pro-environmental behavior, as well as the barriers that people might face in the process and how to overcome them.
(*) The value-action gap is a psychological phenomenon where people act in a manner that is inconsistent with their personal values. This means that the value-action gap occurs when people act in a way that fails to support their values, or in a way that contradicts those values entirely.
Alejandra and Manuel are two food waste activists based in Barcelona, Spain.
Their inspiring illustrated book Real Tomatoes are Ugly breaks down some of the misconceptions about food waste and how to fix it.
Real Tomatoes Are Ugly:
Going Beyond Food Waste.
with Manuel Bruscas & Alejandra Z. Cardenas
Sustainability as a Creative Wrecking Ball
with Thomas Kolster
In our first webinar, Thomas Kolster, talks about: 'Why sustainability matters and the megatrends driving the change', 'How to create effective, yet impactful sustainability campaigns', and 'Understanding and unlocking the three-steps from saying, doing to enabling.'
Most brands today are firmly on the social and environmental issues bandwagon like bees around a honey pot from oceans plastic to diversity. People are increasingly distrustful towards these efforts viewed as cheap marketing stunts meant to wow people into buying more. Drawing on top-line marketing case studies and in-depth interviews with the likes of P&G’s CMO Marc Pritchard, Kolster demonstrates how people are truly motivated to act when they’re in charge of their own life and happiness.