WEBINARS

At Zero Waste Shanghai, we want to pay tribute to the doers and their stories, as another way for us to keep learning. Our goal is to meet common people, activists, companies, brands, associations from all over the globe, that are having a high social or environmental positive impact on the communities.

为了纪念这些人,我们决定大声讲出他们的故事。我们的宗旨是和全世界的普通人,活动家,企业,组织做朋友,只要您是对社会或环境有正面的影响力的。

 

We want to exchange with our community around the world, and with our beloved China, a series of inspirational webinars. Webinars that will challenge us, making us questioning and thinking.

The ultimate scope is to inspire us in shaping our behaviors for a better relationship with nature.

我们希望通过一系列webinar来和世界各地的大家,也和我们在国内的广大支持者沟通。这些webinar的目的是挑战大家的成见,引发大家的思考,最终帮大家把行为朝着更环保和谐的方向改变。

 

We aim to host two free webinars every month.

Please, feel free to contact us, sending proposals of people or institutions you feel, fit with our purpose.

我们希望每个月能举办两个webinar。所以也希望大家积极的和我们分享您觉得与我们目标契合的组织与个人。

Upcoming Webinars

Oversized Fashion

 

 

 

Information will be shared here and on WeChat when the webinar is confirmed.

Upcoming topic:

with Mystery Guest

Past Webinars

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How to Drive Pro-Environmental Behavior?

with Adina Daecu

We discussed the value-action gap (*) theory proposed by Blake in 1999.

Adina shared more insight into why just being aware of environmental issues is not enough to drive pro-environmental behavior, as well as the barriers that people might face in the process and how to overcome them.

(*) The value-action gap is a psychological phenomenon where people act in a manner that is inconsistent with their personal values. This means that the value-action gap occurs when people act in a way that fails to support their values, or in a way that contradicts those values entirely.

Alejandra and Manuel are two food waste activists based in Barcelona, Spain.

 

Their inspiring illustrated book Real Tomatoes are Ugly breaks down some of the misconceptions about food waste and how to fix it.

Real Tomatoes Are Ugly:

Going Beyond Food Waste.

with Manuel Bruscas & Alejandra Z. Cardenas

Sustainability as a Creative Wrecking Ball

with Thomas Kolster

In our first webinar, Thomas Kolster, talks about: 'Why sustainability matters and the megatrends driving the change', 'How to create effective, yet impactful sustainability campaigns', and 'Understanding and unlocking the three-steps from saying, doing to enabling.'

 

Most brands today are firmly on the social and environmental issues bandwagon like bees around a honey pot from oceans plastic to diversity. People are increasingly distrustful towards these efforts viewed as cheap marketing stunts meant to wow people into buying more. Drawing on top-line marketing case studies and in-depth interviews with the likes of P&G’s CMO Marc Pritchard, Kolster demonstrates how people are truly motivated to act when they’re in charge of their own life and happiness.

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